Ali Bouhouch is an accomplished technology executive with over 20 years of success in leading consulting, software and data engineering teams delivering cutting-edge solutions in e-Commerce, AdTech, BI and Advanced Analytics. Deep experience leveraging Cloud, Big Data, In-Memory Processing and Cognitive Computing to drive success throughout the customer journey in digital marketing and retail. Demonstrated ability to create and articulate strategic direction at all levels; from obtaining buy-in from board members to aligning individual team members and stakeholders with achievable goals. Valuable member of the senior executive team known for a consultative, data and results driven, customer focused approach. Champion of agile methodologies in both software development and the enterprise.